By Zoey Thompson
Los Angeles, CA – Social media disrupted the world of marketing with its power and reach. Suddenly, advertising agencies had a new and exciting vehicle with which to reach their audience. Advertising on Facebook became one of the best ways to develop a relationship with potential customers. Countless dollars flowed into the hands of businesses thanks to Facebook and LinkedIn with social media becoming the battleground for branding. However, the recent changes in advertising structures across social media have forced many marketing agencies, large and small, to rethink their advertising approaches. One marketing agency believes they have the solution and is helping their clients enjoy the ride.
“We call ourselves an ‘unconventional marketing agency,’” says Justin Donnini of Top Group Media. “Our approach has always been an agile one, allowing us to change direction along with our customers. Recently, we began to employ a rather non-traditional acquisition model that involves next to no money being put into our own marketing. We leverage the tools around us including Craigslist, Bumble Business & Instagram DM’s. We’ve found that these methods not only work but blow the roof off our margins.”
Top Group Media is, first and foremost, a video marketing firm that delivers enticing, hard-hitting media into the mailboxes of their client’s target audience. The result has been a six-figure difference for most of their clients. While the company is not entirely willing to share the exact details of this model just yet, they do explain that it fully leverages the power of social media and suggests that their customer testimonial and Internet ratings speak to their efficacy.
“What we’re doing works,” says Donnini. “We are a top rated marketing company on Yelp, Google, and the Better Business Bureau because we deliver. With all of our clients, we have chosen to create a tailored marketing plan instead of using the ‘common approach’ that hasn’t worked out very well for other agencies. We try to leverage a brand’s strengths for maximum exposure.”
Visual marketing, he explains, is the best way to reach a jaded audience. It takes up less of their time and tells a brand’s story in a more exciting, stimulating way than static photos and word walls. In a modern media world, customers are an audience. They want a story, not a sales pitch. The key to getting new customers is to forge an emotional connection as quickly as possible. According to Top Group Media, “A picture says 1,000 words, but a video says it all.”
The company recently received an “A” rating from the Better Business Bureau for their consistent work and exemplary customer service.
Media Contact
Company Name: Top Group Media
Contact Person: Matt Haley
Email: Send Email
Phone: 714-723-6862
Country: United States
Website: http://www.topgroupmedia.com